When Strategy Meets Soul, Everything Changes.
Hi, I’m Jennifer — Brand Strategist, Marketing Mentor, and Founder of Blooming Well & Co.
I help creative entrepreneurs reclaim their business through clear messaging, authentic storytelling, and done-for-you marketing that feels as good as it looks.
But before I was helping others refine their brands, I spent decades building my own.
My Journey
Entrepreneurship has always been in my DNA.
For over 30 years, I’ve blended creativity, wellness, and strategy to help others thrive — starting as a massage therapist and aromatherapist, handcrafting natural body care products long before clean beauty became a movement.
In 2002, I founded the Michigan Lavender Festival, which blossomed into one of the East Coast’s largest healthy living festivals — a celebration of creativity, community, and natural wellness that now draws tens of thousands of visitors across two locations each summer.
The event didn’t just grow — it sparked a movement. Since its creation, dozens of lavender farms across the region have launched festivals of their own, continuing the legacy of connection, inspiration, and natural living that began with one simple dream.
After 20 years of building the festival, I found myself facing classic adrenal burnout — the kind that forces you to pause and ask what really matters.
In 2022, I made the difficult but necessary decision to sell the festival, choosing rest, alignment, and purpose over exhaustion.
That season of recovery became the seed of something new — the birth of Blooming Well & Co.
It’s where my love for wellness and entrepreneurship came together, helping others find clarity, balance, and fresh momentum in their own businesses.
A Wellness Advocate at Heart
In 2010, I began building a wellness business “on the side” with doTERRA — and it quickly grew beyond my expectations. I reached Diamond rank and had the privilege of mentoring thousands of members on how to live and work in balance.
That experience taught me how powerful it is to lead with education, connection, and consistency — the same principles I now apply to brand strategy and marketing.
Even today, I continue to teach natural wellness as part of my holistic approach to business. Because when your energy and purpose align, everything flows more easily.
What I Do Today
Through Blooming Well & Co., I help entrepreneurs and small business owners refresh their brands, clarify their message, and grow with ease.
From bio writing and brand storytelling to full-scale content revamps, I help my clients create marketing that connects — so they can focus on what they do best while their brand works for them.
My flagship program, The 90-Day Revamp + Thrive, combines strategy, structure, and creative execution to help business owners reclaim their confidence and momentum.
What I Believe
I believe growth can be peaceful.
That your business should reflect your truest self.
And that reclaiming your business starts with clarity — not chaos.
If you’re ready to breathe new life into your brand, let’s start with a conversation.